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Introduction
Why It Matters: Introduction to Retailing
Introduction to Retailing
The Evolution of Retail
Careers in Retail Management
Stategic Planning in Retail Management
Putting It Together: Introduction to Retailing
Why it Matters: Introduction to Marketing
Marketing and the Marketing Process
The Marketing Mix and the 4Ps of Marketing
Factors Comprising the Marketing Environment
The Evolution of the Marketing Concept
Determining Consumer Needs and Wants
Customer Relationship Management (CRM)
Ethical Marketing
Chapter Summary
Why It Matters: Retail Environmental Analysis
Structural Organization of Retailers
Service and Merchandise Retailers
Obtaining Information on Competition
Why It Matters: Trade-Area Analysis and Site Selection
Selecting a Store Location
Analyzing Retail Trading Area
Common Lease Types
Putting It Together: Trade-Area Analysis and Site Selection
Why It Matters: Identifying and Understanding Customer Behavior
The Consumer Decision-Making Process
Conflicting Needs of Customers
Information Used in Buying Decisions
Multi-attribute Model
Increasing Sales with Problem Solving
Target Markets
Describing Customers & Meeting the Needs of Specific Groups
Target Market Strategies
Putting It Together: Identifying and Understanding Customer Behavior
Why It Matters: Retail Operations and Managing the Store
Screening Prospective Employees
Interviewing Prospective Employees
Training New Employees
Employees Evaluations and Feedback
Rewards and Compensation Plans
Strong Leader Qualities
Employee Scheduling
Store Maintenance
Reducing Inventory Shrinkage
Putting It Together: Retail Operations and Managing the Store
Introduction to Organizational Patterns of a Retail Business
Organizational Structure and Employee Tasks
Retailer Structures
Divisions of a Retail Business
Human Resource Management
Steps of Human Resource Management
Challenges in Human Resource Management
Recruiting Talent
Developing Star Employees
Motivating Employees
Diverse and Inclusive Workforce
Legal Issues in Human Resource Mangement
Equal Employment Opportunity Law
Employee Health and Safety Laws
Sexual Harassment Laws
Web Retailing Laws
Putting It Together: Retail Human Resources
Why It Matters: Information Systems in Retail and CRM Software
Methods to Gather Information
Supply Chain Management
Shopping Data Collection
Analyzing the Customer Database
Putting It Together: Information Systems in Retail and CRM Software
Why It Matters: Financial Strategies in Retail
Introduction to Financial Plans
Sales, Costs, and Expenses
Introduction to Balance Sheets
Introduction to Budgeting and Cash Flow
Putting It Together: Financial Strategies in Retail
Why It Matters: Merchandise Management
Merchandise Management
The Merchandise Planning Process
Brand Selection
Putting It Together: Merchandise Management
Why It Matters: Retail Image: Layout and Visual Merchandising
Store Design and the Shopping Experience
Store Layout
Creating Rewarding Shopping Experiences
Introduction to Atmosphere in Web Retailing
Retail Websites
Putting It Together: Retail Image: Layout and Visual Merchandising
Why It Matters: Retail Pricing and Sales Strategies
Pricing in Retail
Pricing Objectives
Product Pricing Methods
Pricing Techniques
Putting It Together: Retail Pricing and Sales Strategies
Why It Matters: Integrated Marketing Communications and Promotions
Understanding Integrated Marketing Communications & Promotion
Communication Programs
Developing the IMC Mix
Putting It Together: Integrated Marketing Communications and Promotions
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Cannabis Dispensary Retail Management Copyright © 2024 by Maureen Peters Gittelman is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.